Paul Mitchell

Platinum Blonde Shampoo™

Sale price Price $20.30 Regular price Unit price  per 


Bring out the best in blonde, highlighted, gray or white hair with Platinum Blonde Shampoo from Paul Mitchell®. This purple shampoo helps cool brassy tones in natural blonde and colour-treated hair with a violet-tinted, colour-enhancing formula while conditioning ingredients and extracts hydrate hair and intensify shine.

Hair Type

Ideal for Colour-Treated Hair.


Refreshing cucumber melon scent with soft underlying notes of violet and water flower.

Stylist Tip

Use weekly to keep icy blondes looking cool and eliminate gold or yellow tones.

How To Use

Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. For best results, use with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.